Why it’s so hard to do Marketing for Startups

December 7, 2016

I will let you in on a little secret… Taking something from nothing is 1,000 times harder than growing another 20% on something already converting at decent volumes. In the former, we have to discover the GCT (Goals, Content, Targeting) that works, an arduous, painful, expensive effort. In the latter, we can apply known optimization techniques, as we already have a working signal to amplify. To participate in a startup…

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The Basics of Search Engine Marketing

November 12, 2016

These days, effective internet marketing is crucial to the success of any business. Whether you are a sole proprietor or a large company, you need a big presence online. More and more people take to the internet to find service providers. These potential clients may make decisions about your professionalism and clout based on your search engine rank. The look of your website may also be a factor. Because of…

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