Why it’s so hard to do Marketing for Startups

December 7, 2016

I will let you in on a little secret… Taking something from nothing is 1,000 times harder than growing another 20% on something already converting at decent volumes. In the former, we have to discover the GCT (Goals, Content, Targeting) that works, an arduous, painful, expensive effort. In the latter, we can apply known optimization techniques, as we already have a working signal to amplify. To participate in a startup…

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